Giuseppe De Francesco

Giuseppe De Francesco is a Milan-born photographer and video director based in Ho Chi Minh City, operating a freelance creative practice with more than 15 years’ experience shaped by studies in industrial design at Politecnico di Milano and an early career in lighting design. His work focuses on architecture, interior design, and product photography, as well as commercial and documentary video direction for architecture-, design-, and culture-related clients. He works with design-led brands, architects, interior studios, publishers, and cultural institutions, including Elle, Axis Magazine, Google Japan, IKEA, Yamagiwa, Ambientec, Nendo, and g8a architecture. His practice combines commissioned storytelling around materiality, craftsmanship, form and function with personal research exploring the relationships between place, memory and identity, including projects such as Chợ Sài Gòn. His work has appeared in international magazines and been exhibited across Europe and Asia, and his practice is further distinguished by lecturing in photography at universities and private institutions in Vietnam and Japan.